Tagging other people or places in your Instagram posts can be useful for a number of reasons:
- It helps build relationships by supporting the Instagram profile of the person you’re tagging.
- It notifies the person/account you’re tagging, and therefore can keep you top of mind for them.
- It shares accounts / products that you like with your audience, and allows them to find out more if they’re interested.
- It demonstrates that your account is not “all about me” but that you’re interacting with other people.