Wouldn’t it be great to have an on-demand marketing specialist to help with your business big picture, guide your marketing strategy and mentor yourself or your team?
Whether you’re looking after marketing your business yourself, or you have an inexperienced team still growing into their marketing expertise, my mentoring packages offer you the expertise and guidance of my 25+ years experience as a senior marketing and communications professional, but in an accessible and affordable way. Think of it like a marketing director for hire – helping to develop strategy and create plans, and then guide you and/or your team in the implementation.
When you go looking for information, every “expert” will tell you that their niche is the most important. One person says Instagram’s a must! Another cautions you against ignoring LinkedIn. The SEO agency implores you to invest in monthly SEO packages … and you’re left wondering what’s best for your business, and in which direction you should place your (let’s face it…limited) time and money.
I believe businesses should look at the whole business and marketing picture to develop a strategy that takes into account your goals, your broader business plans and your available resources. It should identify the tactics that will get you closest to your ideal target audience. And with over 25 years working in marketing and communications roles, I have the experience to identify both the “old-school” and digital marketing tactics that will support your effort
As part of these marketing mentoring packages, I develop a marketing strategy that:
- Evaluates your past marketing activities and establishes your business’ current position and priority goals
- Optimises your current marketing activities, website and social media presence so they are making a real difference to your business
- Identifies priority opportunities in the 5 phases of the marketing cycle (Awareness, Lead Generation, Lead Nurturing, Conversion/Customer Experience and Repeat/Referral) to help achieve your marketing and business goals with your available resources
- Develops the processes and resources needed to implement the strategy
Once the strategy is developed, we go into the implementation phase with regular meetings to support you and your team as you carry out the priority activities. The 12 week or 12 month packages are detailed below.
I’ve been working with Kym all year to help me formulate a marketing and Facebook advertising strategy around the addition of fashion label to my existing business. It’s been so good to have someone with so much expertise to bounce ideas off and help us implement an ongoing strategy. Kym is professional but so relatable. The best part? She cares about my business like it’s her own.
Kym was referred to me as a marketing specialist but I didn’t know she would end up being an outstanding coach and a mentor as well. I’ve had the pleasure of working with her over a 6 month period, on my start up I Hate Cooking. The ideas just keep rolling in and they are ideas which I can use over an extended period of time. Her experience and wealth of marketing knowledge has been of great assistance and I’m looking forward to ticking off her extensive list of ideas we grow. I’d recommend Kym for any marketing opportunities, both bit and small.
Strategy & 12 Week Mentoring
Getting the strategy in place- 3 hour discovery meeting
- Marketing strategy developed
- 2 hour strategy presentation
- 1 hour meeting per week (via Skype or in-person)
- Email access throughout the 12 weeks to ask questions or gain feedback.
Strategy & 12 Month Mentoring
Getting the strategy in place and keeping the momentum- 3 hour discovery meeting
- Marketing strategy developed
- 2 hour strategy presentation
- 1 hour meeting per week for 12 weeks (via Skype or in-person)
- 2 hour meeting per month for the remaining 9 months
- Email access throughout the 12 months to ask questions or gain feedback.
Interested in finding out more about my marketing strategy and mentor packages? Register your interest via the form below and I’ll get back to you asap.