Instagram videos range from the simple and effective to mind-blowingly complex and entertaining – all within the 15 second time limit available.
Here are some examples:
Instagram videos can be as simple as a “piece to camera” – just you, talking on video. They are simple, the only tool you need is your phone or camera, and they give you followers an opportunity to see the human face of your company.
Podcaster and online business expert Pat Flynn talked often about training for a half marathon. This simple video lets his followers feel like they were there cheering him on.
Chris Ducker, author of Virtual Freedom, Speaker, Blogger and Podcaster, made use of some of the effects on his phone to create this simple slo-mo video.
A video posted by Chris Ducker (@chrisducker) on
Nikki Parkinson from Styling You creates a simple video each month providing a summary of her daily #everydaystyle photos. You can create a photo compilation video like this using Flipagram.
Meagan Cignoli is a professional video creator and stop motion genius. This is complex and time consuming – and while we might not have that amount of patience and time available to us, we can still take inspiration.
Our team has been really inspired by food lately (it’s not hard, we’re always hungry). So we’re deliciously excited to have some of our new food art exhibiting at the @annenbergspace for Photography. Post your own creative foodie photo on Instagram or Vine with #EmergingTaste. Select submissions will be featured at Skylight Studios starting June 6!
But to show you that stop motion doesn’t have to be complex to be eye catching, here’s another example from Oreo.
And here’s one more example – from Zach King. He’s gaining a huge following as an Instagram video expert, and has incredible skills and special effects prowess. He’s another one for inspiration, rather than imitation.
But be warned – if you venture into his Instagram feed you might not reappear for hours.
Instagram Video Tools
You can get started with just your iPhone camera – it’s as simple as that.
But here are a few other apps / tools worth checking out if you want to step up your video game:
iMovie – While You can get iMovie on your Mac computer, there is also an iPhone/iPad app that is $6.49 and allows you to do basic editing right on your phone. An Android alternative is WeVideo Video Editor.
8mm Vintage Camera – lets you create vintage videos straight from your phone. Available on iTunes for $1.99SUSD
For quirky videos, PicPlayPost (iOS only) lets you put still photos in one part of the frame and video in the other. It’s another free app.
Hyperlapse lets you take time lapse video – and is an app created by Instagram. Show your customers the process behind your product or service – just sped up!!!
So put aside your fears of video being “hard” and just get stuck in and try it.