LATEST FROM THE BLOG
Focused Facebook – Using Interests to Declutter Your Friends Feed
Facebook is a time suck! That’s the truth. Undisciplined and non-strategic business owners the world over spend a lot of time on Facebook that, let’s face it, could probably be spent on other areas of their business. It’s hard not to get sucked into the vortex and,...
Overwhelmed About Your To-Do List? The Critical Six.
It's easy to get overwhelmed in business with the sheer volume of things that need to be done. As you stare at your to-do list that stretches for pages, and nerves and hyperventilation kick in, how do you get over the overwhelm and get started? About 5 years ago I was...
May the Best of 2013 Be The Worst of 2014 For Your Business
On New Years Day, this post from a dear friend appeared in my Facebook feed: May the best of 2013 be the worst of 2014. So at this time of year, when enthusiasm and motivation are high, and half the world is on holidays or still warming up to a New Year, how can we...
Build Your Own Platform (Or Keep Paying Those Who Have)
I'm not one to advocate that social media is for every business. It's definitely not a one size fits all approach. There needs to be a strategy. That strategy must be aligned to the business's goals and brand. There must be careful consideration of available...
Do You Make It Hard for Your Customers To Buy From You?
At every point of interaction with your business, it should be easy (a pleasure, even) for customers to buy your products or services. But it amazes me how many businesses make it difficult for people to spend money with them. As we're about to move house, I've been...
Planning Your New Website – A 12 Point Checklist
So you want a new website for your business? To give yourself the best chance of creating a website in the most efficient and cost effective way, go through this checklist before you contact your web designer. The findings from this checklist will help you write a...
5 Reasons Your Small Business Needs A Website
According to the March 2013 MYOB Business Monitor (a study of over 1000 Australian SMEs), only 38% of small to medium businesses have a website. Is your business one of them? And if you don't have a website, are you missing out on sales as a result? In today's digital...
Who Holds You Accountable?
So as I write this it's Sunday night, and the temptation is so strong to pour a glass of wine, grab some chocolate from the fridge and kick back and watch some old episodes of the West Wing from the comfort of my couch. But I can't - because tomorrow morning I'm...
Getting Your Foundations Right for Social Media Success
Social media marketing evangelists often promise untold business success if you get your content marketing strategy right and your social media profiles firing. Because once those things are in place, your customers can become your brand advocates and spread the word...
Should We Mix Personal With Professional on Social Media?
Social media gives customers the chance to learn more about brands and businesses, and companies the chance to share their human side with their audience. But when does mixing your personal and professional profiles become a case of "too much information"? Today a...