LATEST FROM THE BLOG
Instagram Stories: An Introduction
For those who need support in finding out how Instagram Stories work, this is a beginner’s guide.
My Blogging Process – A Step By Step Guide
This is an outline of the steps I use to think up, create, design and publish the blog posts for my business.
How to Optimise Your Instagram Profile
There are a few important steps to take to make sure your Instagram profile is optimised. Remember, if someone visits your profile, you have just a few seconds to convince them to follow you. Spending just a little bit of time to get your profile up-to-scratch will...
Why Does Your Small Business Need A Website?
Why should every small business have a website? Because, as many marketers will tell you, if you’re not online you don’t exist. Creating a website claims your online real estate, and lets people find out about your business, your services and your values as they...
Is Your Gmail Email Address Killing Your Business?
Why the little things – like your business email address – really do matter. While researching naturopaths last month for support with a niggling health issue, I asked trusted friends for referrals. I received two recommendations from friends, and as trivial as it...
Creating Saved Replies in Facebook Messages
If you have Facebook Messages enabled on your Facebook Page, you can create Saved Replies for those questions you receive most often. Cut down your reply time by using a Saved Reply and personalising it a bit, rather than reinventing the wheel each time. This video...
Free Marketing for Small Business: There’s No Such Thing!
When you're starting out in business (or even if you've been operating for a while) you'll be told about free marketing opportunities. Social media, free website builders, free directories and networking events can all be seen as free marketing. But there is a simple...
Getting Your Business Ready for the Instagram Algorithm
With over 400 million active monthly users and an average of more than 80 million photos posted every day, it was only a matter of time before an Instagram algorithm was introduced to sort their users’ feeds. The sheer volume and number of participants on the platform...
What Does Your Inactive Facebook Page Say About Your Business?
Having an inactive Facebook page - one where you haven’t posted for months, or even years - can damage your business and your brand. It’s not uncommon. Many businesses started Facebook pages because someone told them they had to be on Facebook, or an eager employee...
Small Business SEO in 2016 – How To Keep Ranking This Year
Guest contribution from Dana at Talk About Creative, a boutique digital agency in Brisbane. Dana’s focus is on creating SEO strategies for small business. Small business SEO changes with every new search engine algorithm update, but the good news for little biz owners...
Customer Service Basics: How do Your Clients Prefer to Communicate?
Have you stopped to consider - or even ask - how your clients prefer to communicate? With so many options available to us - email, social media, text, telephone, in-person meetings - it’s easy to slip into our own preferred method of communication. But without...
It’s Not “What” You Know – The Importance of “Real World” Relationships
It’s never been easier than it is right now to network, nurture relationships and get in touch with people who can support and influence your business. Social media makes it easy to learn about people, contact them and build rapport through conversation and...