Jun 13, 2016 | Marketing, Websites
Why should every small business have a website? Because, as many marketers will tell you, if you’re not online you don’t exist. Creating a website claims your online real estate, and lets people find out about your business, your services and your values as they...
May 16, 2016 | Business, Marketing
Why the little things – like your business email address – really do matter. While researching naturopaths last month for support with a niggling health issue, I asked trusted friends for referrals. I received two recommendations from friends, and as trivial as it...
Apr 12, 2016 | Business, Marketing
When you’re starting out in business (or even if you’ve been operating for a while) you’ll be told about free marketing opportunities. Social media, free website builders, free directories and networking events can all be seen as free marketing. But...
Mar 22, 2016 | Instagram, Social Media
With over 400 million active monthly users and an average of more than 80 million photos posted every day, it was only a matter of time before an Instagram algorithm was introduced to sort their users’ feeds. The sheer volume and number of participants on the platform...
