Nov 19, 2013 | Social Media
I’m not one to advocate that social media is for every business. It’s definitely not a one size fits all approach. There needs to be a strategy. That strategy must be aligned to the business’s goals and brand. There must be careful consideration of...
Sep 17, 2013 | Business, Customer Service
At every point of interaction with your business, it should be easy (a pleasure, even) for customers to buy your products or services. But it amazes me how many businesses make it difficult for people to spend money with them. As we’re about to move house,...
Sep 9, 2013 | Business, Websites
So you want a new website for your business? To give yourself the best chance of creating a website in the most efficient and cost effective way, go through this checklist before you contact your web designer. The findings from this checklist will help you write a...
Aug 31, 2013 | Business, Websites
According to the March 2013 MYOB Business Monitor (a study of over 1000 Australian SMEs), only 38% of small to medium businesses have a website. Is your business one of them? And if you don’t have a website, are you missing out on sales as a result? In...
