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Your Brand: The Heart of Your Business

When you think of your brand, what comes to mind? Business owners sometimes get stuck thinking that their brand is just their logo, or tagline, or the colours of their visual assets. But visual branding is only one component. Your brand should be the heart of your...

Without A Clear Target, How Do You Know Where To Aim?

In almost every discussion about small business marketing, the topic of your “target market” will be raised. And if like many business owners, you brush that aside, it’s time to back up and take a good, hard look at where you’re aiming your efforts. Because if you...

How Often Should Businesses Post on Social Media?

It’s a common question from businesses using social media.  How often should we post? Competing in the increasingly noisy social media circus,  we’re all walking a tightrope between adding value and being annoying – and that fine line’s not the same for every...

Your First 10 Days on Twitter

You’re ready to get stuck into Twitter but you’re not sure where to start.  Or perhaps you’ve set up your account and dabbled in Twitter before, but quickly felt lost and overwhelmed and so gave up. If you’re ready to invest 15 minutes a day for the next 10 days,...

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