I’m a marketing geek, strategic thinker and word-nerd who loves to help you spread the word about your business, attract the right customers, and turn them into fans!
I’m not a huge fan of the shoulds, the musts, the next big things. I’m also super sceptical of the cookie-cutter approaches and the cut-and-paste systems that some marketers would have you believe are the keys to your success.
Instead, I help small and medium-sized business owners make sense of their marketing and build a strategic marketing machine with the tools and tactics that are right for their unique business.
The path that got me here
So how did I get here? It’s the result of over 25 years experience in PR, communications and marketing roles in Brisbane, the UK and New Zealand.
My corporate life was mostly spent in the travel, tourism, hospitality and beverage industries. (Lucky hey? Travelling, eating and drinking for a living.) From a regional tourism organisation to a small travel businesses and onto big, iconic multi-million dollar brands, I was able to sharpen my skills in marketing and general management working on much-loved brands like XXXX, XXXX Gold and Lion Co’s portfolio of premium beers.
My foundations were built in pre-social media days – including marketing via TV, radio, print, packaging, trade promotions and the early days of digital marketing. But the one thing that remained important throughout the years was branding and strategy: understanding our target market, what made them tick, and being able to communicate with them in a way that inspired action.
When social media arrived on the scene it was the perfect storm. I was General Manager of XXXX’s brewery tour and function centre, and I saw the opportunities social media created for smaller businesses, providing a platform that was previously the domain of those with big budgets.
Not long after the opportunity came to strike out on my own and work with a range of small and medium businesses … it was a dream come true.
I love the opportunities the new marketing landscape offers – a levelling of the playing field where relationships, strategy, creativity and a focus on the customer makes it possible for any business, small or large, to succeed.
I’m passionate about:
- Helping business owners and marketing teams gain clarity on their marketing strategy
- Helping businesses stop wasting their precious time, money and energy on untested, non-strategic marketing activities
- Helping to clear up the confusion and overwhelm many people face when it comes to marketing
- Putting the customer first, so that they buy from you, talk about you and become your biggest advocates
- Continuous learning. The geeky, obsessive learning that helps me stay on top of the latest trends, developments and opportunities and translate them into practical actions or my clients.
And when I step out from behind the computer?
I love spending time with my family, travelling, hiking, capturing moments, great music and good friends. (Plus a bit of cheese, chocolate and champagne never go astray!)
Would you like to learn more about how we can work together?
Let’s jump on a free 20 minute call and chat about your challenges and opportunities? I’d love to have the opportunity to learn more about your business.